NASEEM was born from the vision of our founder, Mr. Ali Husain Kaderjiwala.

From humble beginnings in Rajasthan, India, to the vibrant heart of Dubai, his journey has been one of resilience, passion, and an unshakable belief in himself. What began as a young man working tirelessly to support his family turned into a lifelong mission—to create fragrances that inspire, comfort, and connect with people on a deeper level.

In the early years, Mr. Ali Husain worked tirelessly out of a small apartment in Dubai. His home became his factory and warehouse, where, together with his family, he mixed oils, packaged perfumes, and went door to door sharing his creations. Every bottle was an act of love and craftsmanship, built on the belief that exceptional products would always speak for themselves.

This dedication led to a breakthrough: the creation of water-based perfumes, a pioneering innovation that redefined the fragrance experience and won NASEEM its first loyal admirers. Step by step, his persistence paid off. And in 2004, after years of sacrifice and hard work, he proudly opened NASEEM’s very first showroom — a milestone that marked the beginning of the brand’s journey into the wider world.